The digital advertising landscape is constantly plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by perpetrators and outlining effective countermeasu

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that

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